On the 25th of February, Asociación Ecovalia and mEATquality organized a round table “Do you want to save the planet? eat meat” in the frames of the international meat industry fair Meat Attraction, Madrid, Spain. We are happy to share the exclusive interview with Álvaro Barrera, President of Ecovalia, where he delves into the extensive husbandry practices and mEATquality project objectives and findings.